I'm Ray Massie, General Sales Manager at KGHL radio and long time radio programmer and marketing consultant
Ray Massie's Summary of Qualifications Thirty four years in marketing, programming, and operating radio station brands. Regularly increased station ratings, revenue, and engagement of digital and on air assets. Multiple format experience in Country and A/C. One of the first Program Directors in the country to earn the RAB's Certified Radio Marketing Consultant designation. Skilled talent coach, with three CMA or ACM nominated morning shows during career. Exceptionally strong and long relationships with country music artists and artist management. Selected as America's Best Large market programmer in 1999, and four times selected as one of America's top country Program Directors by Radio Ink magazine. Skills and Accomplishments Country Music Specialist Programmed major market country radio stations for the past 22 years. Responsible for all levels of competitive country engagement, from startups to legendary stations, and managing high talent level morning shows. Exceptional sales oriented programmer using market knowledge of country and adult life groups to develop promotions that are win-win for client and station. Personally met, interacted, and have professional relationships with most country artists and managers that have been in the business over the past twenty years.
Ray Massie's Background
Ray Massie's Experience
Associate at Albright and O'Malley
Director Of Operations at TownSquare Media
February 2010 - June 2011
Director Of Operations for five station cluster in Billings, MT.
Program Director at Clear Channel Communications
June 2005 - May 2009
Programmed legendary station for the past four years and returned the station to its position to top of country battle.
Program Director at Bonneville International Corporation
August 2003 - May 2005
Conceived, wrote, and hired staff for the startup for 95-7 The Bear in San Francisco, the predecessor to the Wolf. Owner took the signal off air in 2005
Operations Manager KFRG at Amaturo Group/American Radio Systems/CBS Radio
November 1996 - August 2003
Built the five station multi-market cluster for this group. Three country stations, an A/C (KEZN) and a Big band AM were in the group. Billing increased by 80% in 4 years.
Program Director at Heritage Media
June 1987 - November 1996
Became the first station in St. Louis to beat legendary KMOX in 1992.
Program Director at WYNK
August 1986 - June 1987
Returned this legendary station to the top of the market against direct country competition.
Program Director at WSFM
August 1985 - August 1986
Harrisburg A/C station that was consistently in the top 5 in women in the market.
Program Director at KFKF,KRKR
August 1984 - June 1985
Promoted to Kansas City when Rusty Walker left day to day programming to start his consultancy. Kansas City had three country stations even at that early time.
Program Director at WLLR
August 1983 - August 1984
Operations Manager at WCEC-WFMA
March 1982 - August 1983
Ray Massie's Education
1975 – 1977
Indiana Vocational Technical School
Ray Massie's Interests & Activities
Marketing, football, and baseball